Equality, data ethics, and reaching the at-home consumer are just some of the topics on marketing agendas for 2021. 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Read more: Wooing Back Highly Concerned, High Income Shoppers. The data, from a nationally representative survey of 1,000 working age consumers, was presented in a recent webinar, hosted by Campaign's commercial editor Suzanne Bidlake, alongside Charlotte Langley, brand & communication director at … Retail … One of the most interesting shifting trends we’ve experienced in retail in the past few years has been the surprising move away from online retailers. However, the COVID-19 pandemic has accelerated and exacerbated these differences. In 2021, we will move beyond the haze of crisis mode and start to see the new patterns of economic, social, and cultural order that are being forged in the heat of current crises. NCR Predicts Banking Trends for 2021 ... Consumer behaviors will be dynamic into 2021 and beyond. Reset Your Business Strategy Amid COVID-19, Marketing Organization and Operations Leader, How to Stay Relevant to Consumers Through Uncertain Times, Wooing Back Highly Concerned, High Income Shoppers, 2021 U.S. Consumer Values: Consumers Seek Social Justice and Serenity; Brands Must Respond, Guide to Addressing Cultural Tension Through Brand Activism and Social Cause Marketing. Each of these consumer profiles has 2-3 further sub-trends which drive their purchasing choices. The social justice movement that gathered momentum in 2020 has had a meaningful impact on consumer values in the U.S., including the emergence of a new No. GWI. Consumers will continue to seek to improve their health: and in 2021 this will include paying closer attention to macronutrients, maintaining a healthy weight, and choosing products suggested to boost immunity. New consumer behaviors provide opportunities for growth through the holidays and into 2021. menu. "2021 Consumer Trends" View detailed description. and Attitudinal differences between affluent consumers and everyone else are not new. Consumer Trend 2021 Fill the form to get the new consumer insight, and key opportunities to get inspired for the product opportunities, branding, and marketing strategies. Shoppable TV. Privacy Policy. Engage B2B Buyers in an Uncertain Environment, Top Consumer Trends for Marketing Leaders in 2020. Higher-income consumers are considering their purchases more carefully, asking, “Is this the best use of my money?” Additionally, higher-income consumers are regulating their spending because they feel guilty, and that sense of guilt is constraining their spending even further. Privacy Policy. Equality’s appearance on U.S. consumers’ list of values is simultaneous with other notable increases in rank for values relevant to consumers’ social justice awakening. button, you are agreeing to the We require that you verify your email address prior to updating your account. But what other digital marketing trends will be making waves in the coming year? Please refine your filters to display data. We use cookies to deliver the best possible experience on our website. 03 More than lockdown blues. 1. Marketing leaders must stay alert to these trends to shape consumer culture in 2020. Bold predictions for the media and entertainment industry. button, you are agreeing to the IDC’s Technology Trends For 2021 VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. Here are 9 emerging trends in consumer behaviour for 2020–2021. By continuing to browse the site you are agreeing to our use of cookies. *Note: Some documents may not be available to all Gartner clients. December 2, 2020 “Ingredients that promote gut health, improve hydration and have anti-inflammatory properties will be in the spotlight," predicts Imbibe. Heading into 2021, consumers are still adjusting to pandemic life. This site uses cookies. Download. Speaking at the virtual Gartner Marketing Symposium/Xpo®  2020, Kate Muhl, VP Analyst, Gartner, said, “How long consumers think it will take to get back to normal isn’t at all material to how long the pandemic will last, but it is an important metric for marketers thinking about what’s on consumers’ minds and what they’re getting mentally ready for.”. For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. The global consumer and marketing trends to know for 2021 - GWI. and All rights reserved. But lack of money is not the key driver constraining spending for affluent consumers. Rampant politicization in the US and abroad along with ongoing economic uncertainty will aggravate consumer fragmentation and create new strata of consumer division. After a full decade atop the rankings of consumer values, loyalty has been displaced in 2020. We have selected five key consumer profiles which we believe will be crucial in driving food and drink trends in 2021. > 6 Direct to Consumer Trends for 2021, Part 1. Gartner research on consumer trends captures the most important shifts in consumer behavior, attitudes or cultural experience to provide marketers with a valuable reading of the consumer zeitgeist going into 2021. “Now is the time for marketers to lean into the aspects of their brand values that support consumers’ self-protective instincts.”, Read more: How to Stay Relevant to Consumers Through Uncertain Times. Retail-Week.com provides premium, in … 6 Direct to Consumer Trends for 2021, Part 1. by: Joshua Weinreich | December 14, 2020. Each of these consumer profiles are characterised by a unique set of attributes and demands, and businesses must evolve to deploy bespoke strategies tailored to suit each consumer type. These days, consumers are feeling extremely vulnerable in public places and around people outside their immediate households. Retail Horizon 2021 – introducing our new strategic toolkit, Deep dive: The new world of work – long-term impacts of Covid on the workforce, Digital Fashion 40: The retailers fashioning an online future, Interview: Fenwick boss on delivering the ‘best Christmas’ despite Covid. “I use Gartner to bolster my confidence in decision making.”. Top UK Consumer Trends for 2021 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. The Packer’s Organic Fresh Trends 2021 updates consumer attitudes and purchasing behaviors of U.S. consumers toward organic produce. Google leaders from across EMEA share their predictions for 2021. Gartner Terms of Use For example, lower-income consumers are much more likely to say they have cut their discretionary spending because they don’t have enough money for nonessential purchases. Here Are the 4 Biggest Consumer Trends to Look For in 2021 Technological advancements and a COVID-driven mental reset are prompting big changes in how customers are making purchasing decisions. Diversity — “I am always open to ideas, people and cultures that are different from my own” — rose six rank positions, from 39th in 2019 to 33rd in 2020. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. At the same time, AR … Consumer/Marketing/Brands GWI connects the dots using over 40000 data points on the behaviors and perceptions of internet users around the world to show how Covid-19 has changed how we live and work. Consumer Trends 2021 Dan Frommer , who many of you likely know from his writing at Recode, Quartz, Business Insider and other places on the web, has teamed up with my friends at Coefficient Capital to create a 120 page report called Consumer Trends 2021. "Continue" By continuing to use this site, or closing this box, you consent to our use of cookies. Viya is China’s star saleswoman with a … The Big Question: Should consumers be given spending vouchers to boost high streets? New tech. 04 It’s a kindness magic. To learn more, visit our Privacy Policy. By clicking the We’ve all been there, watching the latest Netflix series and thinking “damn, that’s a … Livestreaming + Shopping = Shopstreaming. For insights into other social media trends that will impact in 2021, download the full Social Media Trends 2021 report by Talkwalker. 6 Digital Commerce Trends for Marketing Leaders. Sorry, No data match for your criteria. 2021 flavour trends. Related tags: FMCG Gurus, consumer behaviour, Trends, 2021, coronavirus, Health and wellness, Transparency, Functional foods After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover. Marketers should also emphasize the aspects of their brand values that speak to social justice or empower consumers’ participation in civic dialogue and expression. Here are some of the top SEO trends to help your site rank higher in 2021. ©2020 Gartner, Inc. and/or its affiliates. Three trends are particularly important for marketing leaders to watch. By clicking the Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy. Consumer industry trends will focus on Innovative processes, like click and collect (or curbside pickup). Pre-pandemic, U.S. consumers were living in a primarily and increasingly outward-focused culture, defined by in-person experiences, often in public, and shared with family, friends and strangers. Register today for a taste of our high-quality intelligence and enjoy: Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. 2021 Lifestyle Trends Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. Given the growing importance of equality, inclusion and diversity, marketers need to review both short and long-term brand and communications strategies and realign themes to leverage consumers’ increased focus on social justice and civic engagement. Consumer confidence rises in time for Christmas, Retail Horizon: What a post-pandemic consumer outlook means for retail, Data: Waitrose tracks online grocery first-timers and changing tastes. New data from consumer research platform Attest reveals a number of key trends that marketers will need to know as they plan campaigns for 2021. Who will be the retail CEOs of the future? For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. Focus on Innovative processes, like click and collect ( or curbside pickup ) new strata of division... Of the top SEO trends to know for 2021 - GWI vulnerable in public places and people. Cookies to deliver the best possible experience on our website sign in now if have! These essential trends, which will help you plan 2021 marketing campaigns that resonate extremely vulnerable in public places around. 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